10 Important On-Page SEO Ranking Factors
The Ten Important On-Page SEO Ranking Factors you should know in 2023. There are,
- Title (or) Meta Title
- Description (or) Meta Description
- Permalink (or) URL
- Headings
- Image Alt Text
- Internal and External Links
- Choose Long Tail Keywords
- Relevant and High-Quality Content
- Keyword Optimization
- First Para of the Content
Before entering this blog you should know about, what are primary and secondary keywords in SEO.
Primary keywords
It is the main keywords that define the theme and topic of a web page. These are the most important keywords that a page is optimized for and are typically the keywords that have the highest search volume and competition.
Secondary keywords
It is related keywords that are relevant to the content of the page but are not the primary focus.
For Example
If a website is selling running shoes, the primary keyword might be "running shoes," while secondary keywords might include "trail running shoes," "women's running shoes," or "running shoes for flat feet."
These secondary keywords are still relevant to the content of the page and can help improve its relevance and ranking for related searches.
1. Title (or) Meta Title
It's an important on-page SEO ranking factor because it tells search engines what the page is about and helps users decide whether to click on the link or not.
The meta title should be relevant, and descriptive, and include the primary keyword for the page. It should also be concise, usually no more than 60 characters, to ensure that it's fully displayed in search results.
2. Description (or) Meta Description
A meta description is a short summary of the content on a web page. A well-written meta description should accurately describe the content on the page and include the primary keyword.
It should also be compelling and encourage users to click through to the page. Meta descriptions should be concise, typically no more than 155-160 characters, as longer descriptions may get truncated in search results.
While meta descriptions do not directly impact search engine rankings, they can influence click-through rates (CTR) from search results.
3. Permalink (or) URL
A permalink or URL is the address that a web page can be found on the internet. It's important for on-page SEO because it provides information about the content of the page to search engines.
To optimize your URL for SEO, it's important to make sure it's descriptive and includes your primary keyword. Ideally, your URL should be short and to the point.
It's also a good idea to avoid using special characters, numbers, and other unnecessary elements in your URL.
4. Headings
Headings are an important on-page SEO ranking factor because they help to organize and structure your content. Headings provide a hierarchy of information that is easy for both users and search engines to understand.
When creating content, it's important to use a hierarchy of headings (H1, H2, H3, etc.) to break up your content into sections. The H1 tag should be used for the main title of the page and should include your primary keyword.
Subsequent headings (H2, H3, etc.) should be used for subheadings and should be used in order of importance. This helps to provide a clear and logical structure to your content, which can make it easier for users to read and understand.
5. Image Alt Text
Alt text is a short textual description of an image on a web page that is used to help search engines understand the content and context of the image. Alt text is an important on-page SEO ranking factor because it provides search engines with important information about the page's content.
6. Internal and External Links
Internal links are an important on-page SEO ranking factor because they help search engines understand the structure of a website and the hierarchy of its pages. They also help users navigate the website and find relevant information.
External links are also important for on-page SEO because they indicate to search engines that the website is well-connected to other relevant websites in its industry. However, it's important to make sure that external links are high-quality and relevant to the content of the page being linked to. Linking to spammy or low-quality websites can have a negative impact on SEO rankings.
7. Choose Long Tail Keywords
Choosing long tail keywords involves selecting specific, longer phrases that are relevant to your website or business, and that have a lower search volume but a higher likelihood of converting into a sale or leads.
An example of a long-tail keyword for a yoga studio might be "beginner yoga classes in Los Angeles" instead of just "yoga classes." This longer, more specific phrase is more likely to attract people who are interested in beginner classes in the specific location and are more likely to convert into a sale or lead.
8. Relevant and High-Quality Content
Relevant and high-quality content is important for on-page SEO because it helps search engines understand the topic and purpose of a web page, and provides value to the user.
9. Keyword optimization
Keyword optimization in SEO on-page refers to the practice of using relevant keywords throughout a website's content in a way that helps search engines understand the content and context of the page. This includes using keywords in the page's title, meta description, header tags, body content, and alt tags of images.
10. First Para of Content
The first paragraph of content on a web page is an important on-page SEO ranking factor. This is because it is often the first content that search engines and users see when they land on the page.
To optimize the first paragraph for SEO, it's important to include relevant keywords and provide a clear, concise overview of the content of the page.
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