What is SEO? Types of SEO and SEO Layout in SERP

SEO:

    SEO stands for Search Engine Optimization. It refers to the practice of optimizing a website or web page in an organic way(unpaid) to increase its visibility and ranking in search engine results pages (SERPs).

 

    The goal of SEO is to drive more organic traffic to a website, which can ultimately lead to increased sales, leads, or conversions.

    SEO involves various techniques and strategies that are aimed at improving the quality and relevance of a website's content.

    The ultimate aim of SEO is to improve the user experience by making a website more useful, relevant, and accessible to search engines.

                                                              

3 Types of SEO:

    The three types of SEO are important for a website to rank well in search engines. They are,

       

•      ON-PAGE SEO
•      OFF-PAGE SEO
•      TECHNICAL SEO

     A successful SEO strategy should involve all three types of SEO, working together to create a comprehensive and effective approach to optimizing a website.

SEO Layout in SERP:

What is SERP?

SERP stands for Search Engine Results Page. It refers to the page that displays the results of a user's search query on a search engine such as Google, Bing, or Yahoo.

Layout in SERP:

• Zeroth Result (or) Snippets
• Sponsored Ad's
• Organic SEO
• Map Results (or) Business Listing Results
• Frequently Asked Question 
• Google Related Searches

Zeroth Result (or) Snippets:

     A Zeroth result, also known as a featured snippet or position zero, is a special type of result that appears at the top of a search engine results page (SERP) in a box, even above the first organic result.

Example:

                        

Sponsored ads:

    Sponsored ads in a SERP refer to paid advertising placements that appear at the top or bottom of the search results page. 

    At the top of the page, a maximum of 4 ads are shown, and a minimum of 2. At the bottom of the page, a maximum of 3 ads are shown.

    These ads are created and managed through advertising platforms such as Google Ads(Google) or Bing Ads(Microsoft) and are displayed to users based on specific keywords or targeting criteria set by the advertiser.

 Example:  

                                        

Organic SEO:

Organic SEO refers to the process of optimizing a website or webpage to improve its visibility and ranking in the unpaid, or organic, section of a search engine results page (SERP).

In SERP total of 10 organic SEOs are must be Present.

 Example:     

                       

Map Results (or) Business Listing Results:

Based on the Keyword, if the business is listed in Google My Business, a maximum of 3 results are shown.

 Example:     

                                                        

                      

People Also Ask: 

        People Also Ask are a series of questions and answers related to a specific topic, product, or service that may be displayed in a box at the top or bottom of the search results page.

Example:                    

Google Related Searches:

       Google Related Searches, on the other hand, is a list of suggested search queries that appear at the bottom of the search results page.

 Example:   

                                            

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