What is keyword and it's Types?

What is Keyword?

        The term "keyword" refers to a word or phrase that contains the central concept or subject of a piece of text. 

        

        Keywords are the terms people enter into search engines in the context of digital marketing to find content or goods related to their search query.

        Keywords are essential to search engine optimization (SEO) and digital marketing because they enable businesses to optimize the content of their websites so that it appears higher on search engine results pages (SERPs). 

        Businesses may produce content that is optimized for those keywords and will be more likely to show up at the top of search results by determining the keywords that are most relevant to their target audience.

        Keyword stuffing and other spammy SEO techniques may cause search engines to penalize websites, thus it's crucial to utilize them intelligently and avoid overusing them.

For Example

          If a user is looking for information on how to make chocolate chip cookies, they might enter the keywords "chocolate chip cookies recipe" into a search engine.

          In this case, the keyword phrase "chocolate chip cookies recipe" represents the user's search intent and is the main topic that the search engine will use to find relevant content.

4 Types of Keywords

             There are 4 types of keywords. They are,

1. Informational Keyword
2. Navigational Keyword
3. Commercial Keyword
4. Transactional Keyword

1. Informational Keyword

                Users typically look for informational keywords when they want to learn more about a particular subject or issue. 

            When a person is just beginning their search and wants to find out more before making a decision or acting in a certain way, they frequently employ these terms.

        Businesses can utilize informational keywords to provide content that adds value for their audience by responding to frequently asked queries or providing useful details about their goods or service. 

For Example 

       "How to make a chocolate cake" is an informational keyword that someone might use when they are looking for a recipe or instructions on how to make a chocolate cake.

2. Navigational Keyword

        A particular kind of search query intended to locate a certain website or webpage is known as a navigational keyword.

        People who are searching for a certain company, product, or website and already know the name or URL of the website they wish to visit frequently employ navigational keywords.

         Instead of using a search engine to find the target website, these terms are used to navigate directly there.

For Example

            A user searching for the website of a specific brand, such as Nike, might use the navigational keyword "Nike website" or simply "Nike" to find the brand's homepage. 

3. Commercial Keyword

        A commercial keyword is a particular kind of keyword that denotes a user's desire to buy a Product or service. 

           People that are actively looking for information on a product or service before making a purchase and are in the market for something generally utilize these keywords.

        Commercial keywords have a high level of potential value for businesses since they can result in conversions and sales and signal a high level of purchase intent.

        Examples of commercial keywords might include "buy red running shoes," "best price for Samsung TV," or "cheap flights to London."

4. Transactional Keyword

        A user's intent to perform a certain action, such as making a purchase or signing up for a service, is indicated by a transactional keyword. 

        E-commerce sites, service providers, and companies with a clear call to action frequently employ these terms.

       As they target visitors who are actively trying to make a purchase or perform a particular action, these keywords are quite beneficial for businesses.

For Example 

        "Buy shoes online" or "Sign up for a free trial" are transactional keywords that indicate the user's intent to complete a specific transaction.

            I hope you find something important in this blog, Please share your comments and thoughts in the comment section.